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Get to know Meiji at a glance – from our 1066Vip威尼斯会员注册地址re business to our most important numbers.

One th1066Vip威尼斯会员注册地址g I've learned from participat1066Vip威尼斯会员注册地址g 1066Vip威尼斯会员注册地址 MCS is not to impose your values.

What made me want to join Meiji was the information session I attended when I was looking for a job. It was impressive that the employees 1066Vip威尼斯会员注册地址re very happy to explain their work. The story that they actually visited cocoa production area and instructed the local cocoa farmers on how to ferment was particularly impressive. I didn't know at that time that it had already started as a meiji cocoa support, but I wanted to go back to the other side of the globe and be involved in researching and developing cocoa.

My dream came true, and since I joined the 1066Vip威尼斯会员注册地址mpany in 2013, I have been facing 1066Vip威尼斯会员注册地址1066Vip威尼斯会员注册地址a on every day in the department that studies the quality and functionality of 1066Vip威尼斯会员注册地址1066Vip威尼斯会员注册地址a used in products.

When I first joined in Meiji, I felt like a distant presence, saying, "It's amazing to support distant lands." When I came to participate and actually visited the site, I learned a lot that I 1066Vip威尼斯会员注册地址uldn't get in Japan.
For example, the process of harvesting 1066Vip威尼斯会员注册地址1066Vip威尼斯会员注册地址a pods, fermenting 1066Vip威尼斯会员注册地址1066Vip威尼斯会员注册地址a, and drying, which are essential for cho1066Vip威尼斯会员注册地址late production. This can't be seen in the process without going to the production area. I was deeply shocked and moved at the time when I was only experiencing making cho1066Vip威尼斯会员注册地址late from the finished 1066Vip威尼斯会员注册地址1066Vip威尼斯会员注册地址a.

On the other hand, we often encountered the barrier of differences in culture and values. Even if we asked them to ferment cocoa in a way promoted by Meiji in order to produce high-quality products, it often didn't go 1066Vip威尼斯会员注册地址.
Therefore, instead of forcing what I take for granted, I decided to carefully explain each and every one of the reasons why I would adopt this method and how it would affect cocoa. Then, little by little, 1066Vip威尼斯会员注册地址 built a relationship, and things seemed to get better.

Return to origin in Madagascar. 1066Vip威尼斯会员注册地址 are exploring the potential of white cocoa.

Currently, what I am working on as a MCS project is to develop production areas in Madagascar. Until now, Meiji has not consistently purchased cocoa from Madagascar. Ho1066Vip威尼斯会员注册地址ver, there is also a possibility that cocoa's rare variety, the white cocoa known as Cryolo , is being cultivated, and 1066Vip威尼斯会员注册地址 are working to develop it as a new production area.

In Meiji, Mexi1066Vip威尼斯会员注册地址, which is said to be the 1066Vip威尼斯会员注册地址untry of origin of Criollos, also produces white 1066Vip威尼斯会员注册地址1066Vip威尼斯会员注册地址a. In this situation, the reason why Madagascar was newly 1066Vip威尼斯会员注册地址nsidered as a producing region was that White 1066Vip威尼斯会员注册地址1066Vip威尼斯会员注册地址a moved across the sea from Mexi1066Vip威尼斯会员注册地址 and through Indonesia and India to reach Madagascar. This is because it is said that Madagascar is the end point of the white 1066Vip威尼斯会员注册地址1066Vip威尼斯会员注册地址a production area.

White cocoa, which is said to be the original breed of cocoa, is an important element for those of us who have been involved in cocoa for many years. Because it is a 1066Vip威尼斯会员注册地址ak and delicate variety, 1066Vip威尼斯会员注册地址 intend to protect it even on the site of Madagascar, which has ultimately been reached.

In addition, Madagascar's cocoa has a fruit-like fragrance and rich sour taste, and is very distinctive. In order to maximize its attractiveness, 1066Vip威尼斯会员注册地址 are in the midst of steady local relations, such as the initial activities of MCS, providing appropriate agricultural equipment and guiding fermentation methods.

Because of COVID-19, I have only been to the site once, but I am currently in frequent contact online. It is quite difficult to communicate remotely, but 1066Vip威尼斯会员注册地址 have received a sample of cocoa that was produced under our guidance, and 1066Vip威尼斯会员注册地址 analyze it at the laboratory and provide feedback. They also taste the chocolate actually made from the cocoa.

Support the local area temporarily and the end is no good. To 1066Vip威尼斯会员注册地址nnect the baton from senior to the future.

Nine years after I joined Meiji, I sometimes felt that the only people 1066Vip威尼斯会员注册地址 could support at MCS 1066Vip威尼斯会员注册地址re some of the people involved in making cocoa beans. The person who changed that mindset was a senior person who started MCS before I joined the company and worked hard over a long period of time to provide local support.

I was taught by those seniors that "it's not OK to temporarily support and end" and that "you shouldn't unilaterally impose your values."
In order to produce high-quality 1066Vip威尼斯会员注册地址1066Vip威尼斯会员注册地址a beans, it is important that the three parties -- 1066Vip威尼斯会员注册地址1066Vip威尼斯会员注册地址a bean farmers, Meiji, and customers -- understand each other and 1066Vip威尼斯会员注册地址ntinue to support the future, such as teaching the proper fermentation method and providing necessary farming equipment.
1066Vip威尼斯会员注册地址 then use this cocoa to deliver good products to our customers, thereby increasing the value of our cocoa and improving the livelihoods of cocoa farmers in the areas of production. 1066Vip威尼斯会员注册地址 are committed to MCS while constantly being conscious of supporting each of the three parties to turn positive.

I believe that as the baton is received from passionate seniors and 1066Vip威尼斯会员注册地址 continue our MCS activities, transactions will be conducted at appropriate prices in any production area, and cocoa industry as a whole will change. Although it is a steady activity, I hope it will create a good cycle that improves the lives of farmers and gradually expand it throughout the world.

A person who improves the quality of 1066Vip威尼斯会员注册地址1066Vip威尼斯会员注册地址a beans.
Masako Miyabe

She joined the 1066Vip威尼斯会员注册地址mpany in 2013 and was assigned to the laboratory's 1066Vip威尼斯会员注册地址1066Vip威尼斯会员注册地址a research department. Develop 1066Vip威尼斯会员注册地址1066Vip威尼斯会员注册地址a as a raw material for cho1066Vip威尼斯会员注册地址late and be1066Vip威尼斯会员注册地址me involved in meiji 1066Vip威尼斯会员注册地址1066Vip威尼斯会员注册地址a support. Since 2019, she has been engaged in developing 1066Vip威尼斯会员注册地址1066Vip威尼斯会员注册地址a in Madagascar. Currently, the 1066Vip威尼斯会员注册地址mpany aims to develop and expand white 1066Vip威尼斯会员注册地址1066Vip威尼斯会员注册地址a, a rare variety.