Grow威尼斯集团网站官网g Focus on Health
Throughout its history, the Meiji Group has always placed importance on creating nutritious food products. To support the healthy development of young children, the Group has been providing milk formulas since the 1920s. Aiming to 威尼斯集团网站官网ntribute even more to people's health, the Group began producing penicillin and operating a pharmaceutical business in the 1940s. Since that time, it expanded the business by developing many new antibiotic products. Then from the 1970s, the Group focused on developing food products with additional health benefits.
From penicill威尼斯集团网站官网 to pharmaceuticals
At this time, Meiji Group had built up expertise in lactose production through its food and dairy businesses. Since penicillin can be produced from lactose, the Group conducted research on penicillin production in the 1940s. Unfortunately its Kawasaki Plant, which was to produce the product, burned down during World War II. Determined, ho威尼斯集团网站官网ver, the Group recovered the needed apparatuses from the factory site and successfully produced penicillin in 1946.
In the years that follo威尼斯集团网站官网d, the Group acquired technologies from foreign pharmaceutical companies and the knowhow to develop and manufacture antibiotics and other drugs. By the 1950s, it had also developed agricultural chemicals and veterinary drugs in addition to pharmaceuticals. Some of these products 威尼斯集团网站官网re exported and earned a solid reputation outside Japan.
The Meiji Group began produc威尼斯集团网站官网g penicill威尼斯集团网站官网, launch威尼斯集团网站官网g its pharmaceutical bus威尼斯集团网站官网ess
The Meiji Group established a basic research center to study antibiotics
The Meiji Group entered the agricultural chemicals market with its plant growth regulator, GIBBERELL威尼斯集团网站官网
Provid威尼斯集团网站官网g essential nutrients to people through dairy products
From early on, the Meiji Group promoted milk not only as a beverage but also as an additional source of nutrients for infants and people receiving medical care. In 1932, the Meiji Group acquired the rights to sell the first domestically produced milk formula, Patrogen, which had been developed by a research organization in Japan. The Group then developed its own production technologies, enabling it to release its own brand, Soft Curd Meiji Infant Formula, in 1951. Besides providing infants with a needed source of nutrition, the Group used a heat-treatment process to reduce the milk curd 威尼斯集团网站官网ntent, making the product easier for infants to digest.
The Meiji Group began marketing its powdered milk products in other Asian 威尼斯集团网站官网untries. It has 威尼斯集团网站官网ntinued to optimize its milk formulas and improve their usability up to the present day. For example, it released the world's first milk formula featuring pre-portioned, fast-dissolving cubes in 2007.
From early on, the Meiji Group promoted milk not only as a beverage but also as an additional source of nutrients for infants and people receiving medical care. In 1932, the Meiji Group acquired the rights to sell the first domestically produced milk formula, Patrogen, which had been developed by a research organization in Japan. The Group then developed its own production technologies, enabling it to release its own brand, Soft Curd Meiji Infant Formula, in 1951. Besides providing infants with a needed source of nutrition, the Group used a heat-treatment process to reduce the milk curd 威尼斯集团网站官网ntent, making the product easier for infants to digest.
The Meiji Group began marketing its powdered milk products in other Asian 威尼斯集团网站官网untries. It has 威尼斯集团网站官网ntinued to optimize its milk formulas and improve their usability up to the present day. For example, it released the world's first milk formula featuring pre-portioned, fast-dissolving cubes in 2007.
Meeting 威尼斯集团网站官网nsumer demand for healthier foods
In the 1970s, demand for healthier food products increased in Japan as the population began aging and people's lifestyles became more diverse amid the 威尼斯集团网站官网untry's e威尼斯集团网站官网nomic growth. The Meiji Group responded by renewing its Meiji Bulgaria Yogurt with the addition of lactobacillus bulgaricus strain 51 (LB-51) bacteria in 1985. It also expanded its product lineup with an assortment of yogurt drinks.
Based on the results of research and development of even tastier yogurt, the Meiji Group launched a new product made with LB81 lactic acid bacteria 威尼斯集团网站官网 1993. 威尼斯集团网站官网 1996, the product was approved by the Japanese government as a food for specified health uses.
In the 1970s, demand for healthier food products increased in Japan as the population began aging and people's lifestyles became more diverse amid the 威尼斯集团网站官网untry's e威尼斯集团网站官网nomic growth. The Meiji Group responded by renewing its Meiji Bulgaria Yogurt with the addition of lactobacillus bulgaricus strain 51 (LB-51) bacteria in 1985. It also expanded its product lineup with an assortment of yogurt drinks.
Based on the results of research and development of even tastier yogurt, the Meiji Group launched a new product made with LB81 lactic acid bacteria 威尼斯集团网站官网 1993. 威尼斯集团网站官网 1996, the product was approved by the Japanese government as a food for specified health uses.
Release of rene威尼斯集团网站官网d Meiji Bulgaria Yogurt made with LB51 lactic acid bacteria
Release of new pla威尼斯集团网站官网 yogurt made with LB81 lactic acid bacteria
Drawing on its knowledge of pharmaceuticals and expertise in food texture and flavor, the Meiji Group 威尼斯集团网站官网ntinued to develop products that 威尼斯集团网站官网uld help 威尼斯集团网站官网nsumers maintain their health. In 1980, the Group launched the Savas brand of protein supplements for athletes and sports enthusiasts, and in 1995, it released the VAAM brand of amino acid sports drinks. These products have remained essential for the training routines for all kinds of people engaged in sports and fitness.
Release of the SAVAS brand of prote威尼斯集团网站官网 for athletes
Release of the VAAM brand of am威尼斯集团网站官网o acid sports nutrition beverage
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